What is midrange and bass. Frequency of queries and competition for key phrases - in detail. Advantages of MF and LF requests

What are LF, MF and HF requests? How to determine which query is high, medium and low frequency? This article is devoted to these and other questions.
Concepts
There are two terms - "frequency" and "frequency", which should not be confused.

Frequency - the frequency of the process over a certain period of time, measured in units. Frequency - a characteristic of the occurrence of a given request among a certain set, measured in percentage. In the case of search queries, the frequency of the request is the number of times the keyword is used in the search engine, and the frequency is the percentage, determined by the ratio of the use of the word to the text on the page in question. In this article, we will talk about the concept request rates.

Requests are of the following types

HF (high-frequency queries) is the most key word or phrase on a particular topic.
LF (low-frequency queries) is a keyword with a low query frequency.
MF (mid-frequency requests) is a keyword, the request frequency of which is between LF and HF.

Determine HF, LF and MF requests

As we wrote earlier, there are services that allow you to view the statistics of certain requests. These, of course, include Yandex Wordstat, and the KeywordDiscovery service for English words.

Let's say you need to pick up queries for a duct site. We enter the word "ducts" into wordstat and see that the number of its views is 113,260 times. For our site, this request is high-frequency, since it reflects the essence of the site's subject matter and, in comparison with other queries on our topic, has the highest views.

In our case, the lowest-frequency request is “air duct sale” with a view rate of 163. What kind of requests will then be medium-frequency?

In theory, the midrange is the average value of the frequency between the HF and LF requests. But sometimes it is difficult to determine in what interval of views medium-frequency requests should be regarded. Many webmasters "don't bother" with this and take it "by eye". The exact way to determine which request belongs to this or that type is difficult. Even the mathematical formulas presented on some sites cannot unequivocally answer this question, since their compilation is more based on assumptions.

What requests to promote the site for?

Your budget will answer this question.

HF requests have a clear advantage over other requests - the number of visitors per day. The disadvantage of HF is high competition, so getting into the TOP for them is to spend a lot of money. Not all webmasters can afford RF. But even if you manage to promote the site through them, the achieved result will not be long-term.

Advantages of MF and LF requests

high-quality target audience;
achieving results in a short time (3 months);
low competition;
small investment.

Disadvantages of promotion on low frequency requests

From the author: promoting low-frequency queries has a number of advantages. The most important thing is the ability not to spend a large budget on website promotion. We'll talk in detail about the promotion of low-frequency speakers today.

Theory

But before starting a conversation, you need to decide what a low-frequency request is. In general, search queries are divided into HF, MF and LF. Moreover, people determine in different ways to which group a request should be assigned. In any case, a low-frequency query is one that is entered in the search bar less often than a medium-frequency one. Promotion under low frequencies is considered the easiest, because there is the least competition.

Usually, LF includes all queries that are entered into a search engine no more than 300-1000 times a month. If you read different articles on this topic, then, most likely, you can see other numbers there.

But this is not so important. We can see the frequency of each specific request. The most important thing to understand about low frequency keys is that there is usually less competition for them.

It's just an obvious fact. Agree that a lot more companies and webmasters will want to advance to popular queries in order to get more traffic. And many newbies make the mistake of writing exclusively for HF. The competition for such requests is enormous.

Hundreds, and in some cases thousands and tens of thousands of sites will compete for places in the search results, of which there are only 10. After all, practice shows that if a page is outside the TOP-10, then you should not expect much traffic to it.

For example, in Moscow alone, there are hundreds of companies that install plastic windows. Accordingly, if you want to get to the top for the query "installation of plastic windows in Moscow", then curb your ambitions. You will have to compete with many other companies. And they, most likely, will be able to allocate a large budget for promotion and seo-specialists, and you?

The essence of promoting low-frequency queries

It is worth paying attention to low-frequency requests, if only because they still allow you to receive small, but traffic. Let's take a look at 2 sites that have chosen different strategies for their promotion. Now there will be no specifics, just examples.

They decided to promote 1 young site on HF, the other - on LF. Time passes, and the second project gets traffic from search. Most likely, it will be small, in the region of 10-100 people, but it will be. The first site, on the other hand, may not even take a position in the top ten, let alone go to the first 3 places there. Most likely, you will have to spend money to promote your site.

The key difference is that in the case of promotion under high frequency there is always a risk, even after spending a lot of money, you will not promote the site and not get traffic at all, or it will be minimal, because few people click beyond the 5th position in the search.

If you optimize and hone content for low frequencies, then you practically risk nothing. Over time, if there are no serious errors on the site, its pages will appear in the top. And even though this will bring much less traffic, it will be stable.

What other advantages are there for promoting under low frequencies?

You don't need to buy any links to the site at all. You can forget about it. It is possible and necessary to reach the top in low frequencies due to high-quality texts and good internal optimization. The only thing is that links can be obtained manually if you know how.

You don't have to spend money on a website promotion specialist if you are ready to learn a little yourself. Promotion is not such a difficult science. All you need is to get at least a little knowledge in this area. Understand concepts such as key occurrences, relevance, uniqueness, nausea, duplicate pages, etc.

If you have a site on wordpress, then it will be even easier for you, because today hundreds of webmasters in their free articles give a bunch of useful advice on how to promote the site, as well as how to set it up correctly technically. In this article I will not say anything about those. customization, because this is a separate topic. But you must clearly understand for yourself that there is nothing complicated in this and you will be able to carry out basic optimization, even if you are still a complete kettle.

HF advancement is another matter entirely. There can be no guarantees even if you hire a specialist.

How to identify and collect bass phrases

In general, this is done by a person who makes up the semantic core. In a simple way, this is a list of key phrases for which the site will be promoted. It is he who is familiar with all the necessary tools for this. But still, I will tell you about some basic tools that are useful to use.

For example, I myself promote my sites. And only 2 years ago I did not know anything about it. Absolutely nothing. And the progress is going well. And this happens because I mainly choose only midrange and low frequencies.

Okay, let's move on to how to find such keys. To get started, you should know about a service like WordStat. This is an already legendary keyword search service.

For example, I entered the phrase “how to build a computer yourself” here.

As you can see, Wordstat showed the number of impressions for this query per month - 996 times. But here you need to understand that it shows the so-called wide frequency. A simple example: if you enter the word "kitchen" into wordstat, then it will show a huge figure - it seems, several million impressions per month.

But let's think, is it really possible? More often than not, people are looking for something more specific. Someone is interested in renovating the kitchen, while someone is just looking for a series of the same name. In general, these millions of impressions include all searches that use the word "kitchen", and in different cases.

So, to find out the exact frequency of a word or phrase, you need to write the entire text in quotes, and put an exclamation mark in front of each word. Like this: "! How! To assemble! A computer! By yourself"

As you can see, WordStat is now showing valid information. This phrase is accurately entered into the search engine 216 times a month. Of course, these statistics change every month, but these are approximate figures that you can focus on.

So, can this query be considered a low-frequency one? Of course, because there are less than 300 searches on it. It would seem that everything is fine - the request is low-frequency, it remains to write an article for it and traffic will flow over time. But we do not take into account another important detail - competition. The fact is that it can be high even at low frequencies.

How to check the competition

Here I suggest using 2 services. Both provide a clear indication of the level of competition.

websiteprofit.ru/seo/

The first is free, the second is paid if you plan to check more than 10 phrases per day. Let's deal with free first. This service allows you to check the competition in Google and Yandex. In particular, we are more interested in Yandex.

Enter the key in the field. If it consists of several words, then the phrase must be enclosed in quotation marks, the service itself tells us. Next, check the InTitle box and click the check button. InTitle means that Yandex will give you pages that have the specified keyword in the title.

Let's enter our phrase and see the result:

There are as many as 1000 pages with a headline optimized for this phrase. This suggests that it will be difficult to reach the top for this request. And from this the conclusion: Not all low-frequency keys are low-competitive!

You can do and optimize better than others

If in doubt see point 1)

You must understand that nothing is impossible. It is difficult to get to the top with great competition, but it is possible. And even without a budget. Much depends on you and your willingness to learn, as well as the quality of your writing.

For example, it is obvious that for this request a person is looking for the most detailed and understandable instructions for assembling a computer. If you provide it to him in all the details and with photos, then you will get a great chance of reaching the top.

But still, in this case, our phrase for promotion is not optimal. Here I can advise you the following: it is better to spend a few hours looking for a great keyword phrase than writing an article for several hours with unpromising keywords. That's it.

Okay, let's find it, this optimal phrase, and at the same time try the second service - Mutagen. In general, you need to register in it before you start using it for free, but I have already done that, so I just insert the phrase that interests me:

The mutagen shows the exact frequency. As you can see, it is equal to 215, which is about the same as the previous phrase. In addition, the service immediately shows the level of competition.

This value is calculated according to the classification of the service itself, where 1 is the least competition and 25 is the most. Thus, we need to try to find keys with competition less than 10-15. It is for such phrases that there is a chance to advance without additional costs.

Our key has only 5 competition! This is very good, let's check it out in a free way:

As you can see, there is only 1 result! What does this mean? The fact that competition on demand is very low, it is practically nonexistent. This means that even minimal optimization on your part for this request will lead to the fact that you can move to the top for it. Naturally, if you have a site of the relevant subject.

So, we have found our optimal phrase. Frankly, I found it at random. Also you can be helped by:

Search engine prompts when entering queries

Wordstat hints

Well, they are also in the mutagen (tips)

In general, this way you can quickly find phrases for which there is weak competition. I will also say that the longer the phrase, the less competitors it is likely to have. Because LF queries are mostly 3-7 words long.

How to optimize a site and a separate page for low-frequency queries

Okay, with the search for LF keys, everything is more or less clear. What to do next? Take and write text for them. On each promoted page, it is worth using 1-3 LF keys, and you should select one as the main one (for which there are more searches). It should be entered in the title, if possible in the description, and also mentioned in the text. Preferably as close to the beginning as possible - somewhere in the first paragraph.

Also, if possible, you should find additional low-frequency keys, for which there are fewer searches and it makes no sense to write an article for them. You can include them in the text. For example, how do you like this key:

In general, you can find many similar keys. Your main friend in the selection of such queries is your head. Think about the main topic of the article and try to imagine what else people are interested in about this topic. For example, if they are interested in learning how to assemble a computer from components, then they will probably be interested in replacing individual parts of the computer.

Don't use too many keys in one article. There is a rule here - the larger the text, the more keywords you can insert into it. You don't need more than 1-3 for a small article, for a large one you can try more than three.

The written text should be checked for nausea in order to determine exactly if you are not overdoing it with the optimization. Also, for each article, you need to register a unique title and description, where you enter the main key. In general, there are people who manage to organically insert several keys. But here it is important not to overspam, it is better to write for people than for search robots. Moreover, robots are able to detect deception.

Outcomes

Okay, I thought that I could write in this spirit for a long time, but the main thing is to understand the main essence, and the rest you will fix in practice when you select keys and write texts for them (or order articles from copywriters).

In this article I tried to convey to you what the promotion of low-search queries looks like. If you repeat the general principles, you get something like this:

LF key is dialed 0-300 times a month

We are primarily interested in the exact frequency of each phrase, and not in the wide

The fact that the key is a low frequency does not mean that it will be easy to move under it.

To find the optimal keys and determine the competition, use the services indicated in the article

Optimize each article on your site for one or more low frequency keys.

You just have to try and observe the result. It is not so difficult to promote a resource by low-frequency phrases, today it is already being done by thousands of webmasters. Apply the tips and you will succeed! And to be guaranteed to become a guru in matters of promotion, you can watch ours. If you have such a blog, then you can eventually bring it to income of 20 thousand rubles, if you use the chips that are described there.

Do you want to get more targeted traffic from, but the promotion of high-frequency queries is problematic? Try it differently. Use promotion on low-frequency queries, and low-frequency traffic will greatly surprise you: it will come faster, it will be higher from it, and the competition is lower. But "how is this so?" and "what's the catch?" - I'll tell you in more detail now.

High-frequency and low-frequency queries

Imagine a huge apple tree with overgrown apples growing on top (high-frequency queries), and at the bottom of which are covered with fallen smaller apples (low-frequency queries). At the top, the apples are big, beautiful, not always tasty, but they are in great demand. Many people climb to the top of the tree for the largest apple, fight for it. At the same time, not the largest, but ripe and tasty apples grow at the foot in huge quantities, and no one fights for them. Your goal: to get as much apple mass (whole SEO traffic) as possible.

Which one will you choose?

Collect a full bag of smaller apples.
Join the battle for the biggest apple.

The most curious thing is that the choice of the first item does not at all mean that you have given up, and are not going to fight for the top of the tree and the largest apples. You just take the time to prepare for the battle with the competition, and the more low-frequency queries you collect, the easier it will be for you to get a place in the TOP.

What queries are considered low-frequency

Low-frequency queries most often describe a specific need. Here examples of low-frequency requests:

buy car toyota rav4 2011 in moscow
children's center moscow vdnkh wool felting
kate upton carls junior commercial

Therefore, unlike high-frequency queries, low-frequency ones can convert better, since a page "sharpened" for a low-frequency query is more likely to give a visitor an applicable result.

Promotion of low-frequency queries

Low-frequency queries are unpretentious: they do not need to be fertilized with external links, you need to simply and informatively give an answer to the exact search LF query. If the answer is useful, the page of the site dedicated to this low-frequency query will quickly find itself in other search engines, receive it, and it can be passed on to other pages of the site that are more difficult to promote, for example, by medium-frequency queries.

There are practically no problems with how to promote low-frequency queries. LF queries promote themselves and help promote the entire site as a whole, forming a basis as a solid foundation and the basis of the semantics of the site. Low-frequency queries allow you to reach wide and thereby attract more traffic over a larger number. Large keyword coverage- an important one that can affect the promotion of all pages of the site in search by saturating the topic with keywords.

Selection of low-frequency queries

How to find low-frequency queries? Fully! All low-frequency requests you can find, up to 1 impression per month. Why? Because the Internet is actively developing, and if now they search for a low-frequency request 10 times a month, then in six months they can start searching 100 times a month. Although it's not even about impressions for low-frequency keywords, but about semantics, as I already wrote above. And also that each key request is a question and if YOU do not answer the question, YOUR COMPETITOR will answer.

How many low-frequency queries are? The more requests you collect, the better. The more requests are reflected on the site, the more low-frequency traffic will be and the faster the promotion of mid-frequency and high-frequency requests will go.

Advantages of website promotion for low frequency requests

Since the coverage of low-frequency key queries occurs gradually, it is possible to clearly assess and plan costs and results. Moreover, the result of promotion for low-frequency requests is the most stable among all promotion methods. These sites are the hardest to compete with.

In order to promote a site for low-frequency queries, it is enough to regularly and methodically describe low-frequency queries on the site. How? Create, answer audience questions. In parallel with content creation, plan. Even a beginner can engage in website promotion with low-frequency queries, this is the easiest way in "combat conditions" to understand how search engines work, while not going broke and not losing what has already been developed.

Promotion of low-frequency queries is also the biggest plus of such promotion - the absence of regression. YES! Content is not purchased links, it won't dissolve after you stop paying. It will stay with you and continue to drive traffic. In fact, LF promotion is a win-win if the specifics of your work and subject matter allow you to work with LF requests.

What is the bottom line

Low competition for targeted queries.
High conversion in.
Ease of promotion even for a beginner.
Large coverage of key queries and target audience.
Stable growth of positions and traffic.
Exact planning of promotion costs.
High frequency of site indexing due to development.

Are you promoting your site for low frequency queries?

LF, MF, HF- these abbreviations that mean low-frequency, mid-frequency and high frequency requests accordingly. That is, how many times the request was asked in search engines per month.

The lower the frequency of requests for some key phrases, the easier it is, as a rule, to promote the site. But this is not always the case, since a lot still depends on the competition of the request.

It is difficult to name the exact gradation of how many requests a tweeter, midrange and woofer should have per month. It all depends on the topic. The approximate figures are as follows:

LF - less than 150 requests per month
Midrange - from 150 to 5000 requests per month
HF - from 5000 requests per month

These figures are approximate and, as already mentioned, it all depends on the topic. Those. in some topic, 500 requests per month will be considered low frequency.

How to check the frequency of queries in Yandex

You can check the frequency of a request in Yandex at wordstat.yandex.ru (free). However, you shouldn't trust 100% of the data that is shown there, since this is the statistics of Yandex Direct requests. These values can be used primarily for rough calculations. For example, if query 1 was requested 100 times, and query 2 - 200 times, then we can safely say that the frequency for search will differ by about two times.

I advise you to check the request frequency in the following format:

The rule is very simple: write your query in quotes and put an exclamation mark "!" In front of each keyword. This way you can determine the frequency of the exact phrase you are looking for (with exact endings). However, even the information that you received will be based on data from the direct. But this method will help to track the relative competition.

More details about the syntax in Wordstat can be found in the articles

Keywords that are included in the semantic core of any project have, from which the priority of their promotion or use in their materials may change. One of these characteristics is the frequency of the request.

What is Request Frequency?

Frequency of a query is the number of times that a user has entered a given query into a search engine string within a certain period of time. One of the most popular and accessible services for checking the frequency of search queries is the Yandex service - Yandex.Wordstat (wordstat.yandex.ru). Accordingly, the more frequent requests we use in our materials and articles, the more traffic we will receive. However, not everything is so simple and first you need to understand the types of frequency of requests and their application.

Types of request rates

In SEO, it is customary to classify queries by their frequency. It is believed that the higher the request frequency, the more traffic it will bring(if you look strictly at the numbers).

Frequency types are as follows:

High-frequency requests, they are also HF requests.

Mid-frequency requests, they are also mid-frequency requests.

Low-frequency requests, they are also low-frequency requests.

This classification is used by SEO specialists in their work. For example, when communicating with colleagues, in order to indicate the traffic potential and the difficulty in promoting a particular group of requests.

Frequency of request as a relative value

Frequency is not an absolute value. It reflects user demand for certain goods or services in a specific niche... It turns out that if we take all queries in the "notebooks" category and sort them by frequency, then the first place will be a one-word query with a frequency of 5,295,645 impressions per month (conditionally). If we are talking about the niche "cat food", then the upper threshold there can be much lower, about 249,968 impressions per month.

It follows from this that we will assign the form to the request based on the upper threshold of frequency in the subject. As a result, we will have 3 groups, for each of which a frequency threshold will be assigned for phrases that are included in this group.

For example, for the "children's trampoline" theme, the boundaries will be as follows:

HF - everything above 20,000 impressions per month
Midrange - from 3,000 impressions per month
LF - up to 3,000 impressions per month

You shouldn't stick too much to boundaries and spend a lot of time classifying queries by type, because this segmentation is rather arbitrary and has no practical value.

High frequency requests (HF)

High-frequency requests (HF) are requests that have the highest frequency rates among all requests in our chosen niche. As mentioned above, an RF request can be either with a frequency of 5,295,645 impressions, or with a frequency of 27,811 impressions, as you can see from the example below. In some topics, for example, a request less than 5000 is no longer high-frequency.

Almost alwayshigh-frequency queries are token queries, one-word, or the so-called.

Examples of such queries are “computer,” “car,” “apartment,” and other general queries.

Photo 1: An example of a super-high-frequency request for a niche with stable, heated demand.
Photo 2: According to statistics, cars are the second most popular topic for discussion among men.

An example of narrower, but high-frequency queries might be the following phrase (only if our niche is express weight loss courses):

Photo 3: Losing weight, losing weight is perhaps the most pressing problem for women. The frequency of the request signals that there is a clear demand for a given topic.

The request is not one-word, but the semantic meaning or intention of the user is clear from it, in contrast to the request “car”, when it is not known whether to show him a site for car repair, car wash or sale.

The advantage of high-frequency requests is potentially high traffic. The difficulty lies in the fact that there is unrealistic competition in high-frequency queries and it takes a lot of time and effort to get to the top for them.

Important! Do not try to promote a young resource exclusively for HF requests, it will be much more profitable to focus on promoting MF and LF requests for the rapid growth of the project.

As practice shows, high-frequency queries make up no more than 5% of the semantic core of the project. There are times when one common (HF) request covers 50% of the frequency of all other phrases from the core. This is a normal situation.

We can understand the relative difficulty of promoting a particular keyword by evaluating its Competition Index. You can compose the index yourself by analyzing the results, or you can use the Mutagen service, which will calculate the index using your own formula. For example, if we see that, according to Mutagen, the competition of phrase 25, then we will not advance on it soon and it is better to focus on other, less competitive phrases.

Medium-frequency requests (MF)

Medium Frequency Interrogations (MF) are the group of interrogations following the RF interrogations. For different topics, midrange requests can start from both 1,000 and 50,000 impressions per month.

Mid-range queries are usually (but not always!) Less competitive than high-frequency queries. In them it is possible to find queries with a longer "tail" and less competition... In addition, the midrange query in most cases contains more words. Thus, it is easier for us to understand the intent of the user who entered this request and show him an article with a solution to his problem or offer a product.

Photo 4: Such queries make up about 10% of the semantic core of the project.

It is easier to promote midrange queries than high-frequency ones (for the most part) and it can take less time and effort. However, in this case, it will also be relevant to look at the competitiveness of requests in order to build the correct strategy for promoting documents (pages) on the site.

Low-frequency requests (LF)

Low-frequency queries are queries with a frequency of less than 1000 or 100. This type of queries is the most interesting for SEO specialists and semantics, because they can make up 80-90% of the entire semantic core.

Why are there more such requests? It's simple. Many people, when they drive a search query into a string, for example, Yandex, know in advance what they need.

Interesting fact! People learn to work with search. According to a study by Yandex, in 2016 people entered 30% more phrases with 7 words than they did in 2015. Thus, the "tail" of requests will continue to grow, and the user will refine his request more and more.

Example. There are 2 people - Petya and Masha, both want to buy a multicooker. Petya is an amateur in this matter and does not know what types of multicooker are, so he wants to see all the possible options. Therefore, his request may look like a high-frequency - "multicooker".

Photo 5: As a first step, Petya decides to just see what he has to deal with.

Masha, on the other hand, consulted with her friends and knows which product to take. Therefore, her request may look like this “multicooker polaris pmc 0347ad”.

Photo 6: Masha found out everything from her friends for a long time and went straight to compare prices.

Moreover, in this case, there can be several options for writing a request - “multicooker polaris”, “multicooker polaris pmc”, “buy multicooker polaris” and so on. If we assume that each person tries to find the model of a multicooker that interests him, then at least 100 requests will be collected.

In some topics, requests may appear due to a lack of knowledge or names of any things, diseases, products. Differences in knowledge, vocabulary, experience of people who enter queries into the search bar generate a large number of low-frequency queries.

For example, one user types in the query: "How to grow a money tree?", And the second user, who has great knowledge, writes "How to grow a fat woman?" In fact, these requests are about the same, but the second request will be less competitive and less frequent than the first.

Competition for low-frequency requests is usually small and it is not difficult to advance on 95% of them.

In no case should you ignore low-frequency requests. It is not uncommon for a large number of low-frequency requests to make up 80% of a project's traffic due to the quantity, while HF and MF requests the remaining 20%.

Another characteristic feature of LF queries is the “long tail” of the query - that is, a query with a large number of words. For example:

Photo 7: And also + free + without registration + without SMS.

Gathering groups of similar low-frequency queries, led by the 1st marker

Photo 8: Tails "with their own hands" and "at home" - these are twins brothers. Usually, if you see one in the request, then sooner or later you will find the second :).

We will receive a full-fledged group of requests and will be able to write good material that will advance on low-frequency requests and gradually, increasing the confidence of the project and document, will rise to the TOP and on high-frequency requests.

Outcomes

We examined the main types of HF, MF and LF requests. Summarizing the main part, the following recommendations can be highlighted:

Don't focus on RF requests. If our core consists mainly of high-frequency queries, then there will be difficulties with its implementation and promotion. It is better to supplement it with midrange and bass and then implement it. In this case, it will be much easier to promote the project.

If we want to advance on RF requests, it is better to first assess the competition of each of them in order to better understand where the result will be faster.

Do not ignore low frequency requests. It is they, due to the number and total frequency, that help to cover all the semantics and desires of users and, as a result, get traffic to the site.

Before the implementation of the SN, it should be analyzed for the amount of HF, MF and LF - this will help determine how complete the core is in front of us. If HF requests are 50%, MF - 30%, and LF - 20%, then there is the potential for expanding the SJ due to MF and LF. ...