Top 10 VK groups. How to choose a profitable theme for a VKontakte group

VKontakte groups have become an integral part of the lives of many users of the social network. Every day, millions of people scroll through their news feed, like and repost. Sometimes the information contained in records affects us more than the people around us. It shapes our needs and opinions, our style of communication and behavior in society, and sometimes even influences our worldview.

Everyone wants to see only high-quality and interesting content on their feed. We have tried to compile for you a list of the most popular and interesting VKontakte communities..

Below is the TOP of the 15 best and most popular groups on various topics.

Participants: 14,309,028.

The largest community in VK.
Do you like good music? Do you want to keep up to date with all the new music? Then this blog will suit you. Musical content for every taste. Only the best and freshest songs.

Interesting planet – travel, tourism

Participants: 3,102,011

Public for those who love the beauty of our planet. The most wonderful and beautiful places. Here you can build a route for your future travels and share your vacation experiences in certain places.

Nice line…

Participants: 6,400,426

The name of the group speaks for itself. A good community where the best quotes and phrases in Russian are collected. There is something for everyone here.

Did you know?

Participants: 5,641,240

Want to know a little more? Then this community is for you. We are sure that everyone will find something new for themselves here. a public page that contains only the most interesting facts about a wide variety of things.

Participants: 5,283,275

A popular community for girls and women who want to look their best. Cool ideas, beauty secrets, tips and a lot of other interesting content are published here every day. Take care of yourself? Want to look better? Come here.

Vine Video

Participants: 5,242,237

The guys created a public page where only videos are published. A cool idea that was appreciated by millions of VK users. Now this is the most popular video public. All videos that spread virally across all VK groups are first published here. Do you want to be the first? Come in.

The best poems of great poets | Literature

Participants: 5,162,818.

Begin

English. English for everyone

Participants: 4,228,586.

Do you dream of speaking English perfectly? Or at least understand and speak English? Then join this group. Here is the best information for learning English.

Interior Design Ideas

Participants: 4,571,686.

For all of us, the things around us matter, especially the house (apartment) in which we live. This blog contains the best design ideas. If you are looking for a change of scenery, you definitely need to come here.

Real football

Participants: 2,098,877.

Community of football fans. The guys tried to create a really good group with quality content. All the news from the world of football, results and reviews of matches, live broadcasts - it's all here.

To sum up this list, we can say that there are many more interesting bands. After all, their creators are the same people as you and me (same needs, values). They simply create what they like, and we appreciate it. And only the best of the best gain such popularity as the groups from the list above.

We have selected the most popular and interesting groups on various topics (for men, for women, for art lovers and much more). This is not our personal opinion, this is what VKontakte users appreciated by subscribing to them. All these groups have stood the test of time, which means that you will like what they do.

Which groups do you consider the most useful and popular?

On October 10, Pavel Durov’s social network “VKontakte” turns ten years old. Over the past years, this platform survived the departure of its creator, became part of the Mail.Ru holding and underwent significant transformation. Now “VKontakte” allows you not only to communicate with friends, but also unites strangers by interests in different public pages. These include both public pages on a very specific topic with a couple of hundred subscribers, and groups with hundreds of thousands of members and which have spawned new trends in the offline world. The Motherland festival, rapper Pharaoh, VV17CHØU7 parties and “Slaughterhouse” are just some of the phenomena that originated and actively developed on the social network. The Village spoke with the creators of MDK, “Russia without us”, “Goal: 1 billion rubles in a year” and other large publics that grew into musical associations, businesses and media, starting on VKontakte.

When did we start attracting investments? It turned out that they read me too
and investment bankers,
-
by the way, one of them became our private investor

Ayaz Shabutdinov, creator of the public and holding Like: I am 24 years old and I am the founder of the Like holding. According to RBC, at the end of 2015 we occupied 8.2% of the market in the “Coffee to go” segment in Russia. We have more than 1,200 beds in hostels in the CIS. We have attracted more than 80 million rubles of investment in our projects. They became semi-finalists in the international entrepreneurial award EQ GSEA and the School of Young Billionaires by Forbes magazine, and were nominated for the RBC Award in the Startup of the Year category. Revenue from all projects and the franchise network from January to July 2016: 507 million 428 thousand 580 rubles. The publishing house Mann, Ivanov and Ferber plans to publish my book. If it weren’t for the blog on VKontakte, nothing would most likely have happened.

In 2013, namely on January 1, inspired by the story of the founder of Dodo Pizza, Fyodor Ovchinnikov, I decided to start doing business publicly. The blog needed some kind of provocative name; “Diary of an Entrepreneur,” “Business Quote Book” and other formats did not arouse interest, so I decided to do something more daring. This is how the blog “Goal: 2 million rubles per year” appeared. The next year it was called “Goal: 30 million rubles per year” and, finally, “Goal: 1 billion rubles per year.” On the blog we publish financial reports on the work of companies. And the name changed based on our financial goals. When the blog was created, there was no such format yet, then a thousand clone blogs appeared in which guys set themselves such goals.

Such openness is both a motivator and an obligation to be responsible. In the summer of 2015, we were experiencing a big box office gap, and I can say with confidence that if it weren’t for personal responsibility to hundreds of thousands of people and the moral support of subscribers, it would have been much more difficult to get out of the nosedive we entered due to rapid growth business.

Subscribers saw how I assembled beds for the first hostel three years ago, participated in the creation of the concept, and together we chose the name of the company. Now I am sharing with them the results of a meeting with people from Silicon Valley, describing how our partners cheated us, how we are suing over a new bill banning the placement of hostels in residential buildings, how after the 2014 crisis and the fall of the ruble we closed travel agencies and I I'm still paying off the company's debts. Because of this, each person feels included.

Everyone can contribute to the development of our business. For example, we are now developing a network of barbershops, and 200 subscribers acted as a focus group. When we started attracting investments, it turned out that investment bankers also read me - by the way, one of them became our private investor. Every month we make about 400 thousand purchases, from coffee to pizza. Among the buyers, of course, there are blog subscribers.

I get feedback all the time, which is something many other entrepreneurs don't get. For example, after buying coffee, we gave a receipt with the phone number of the general director: if suddenly a person was poorly served, he could call the director of the company directly. So during the whole time there was, if I’m not mistaken, only one call. But I receive thousands of messages directly or in comments. This allows for continuous improvement. There is such a book “A Complaint as a Gift” - it’s about this. People see that we are far from perfect, but there is a colossal difference between what it was two or three years ago and what we have now. And this is also the merit of the blog’s subscribers on VKontakte - criticism on the matter allows us to become better every day.

The blog also helps fill vacancies. Once, a good HR manager and I assembled a sales department of 17 people in a week. As for product sales, the blog on VKontakte is one of the key channels. This was even written about in the “Company Secret”. Depending on the product, revenue that comes from sales through a blog on VKontakte can reach up to 30% of all sales.

I have now returned from Silicon Valley, where I went to study the experience of accelerators. We launched ours in Moscow. Most of the participants in the first stream are entrepreneurs from the blog. Among them, for example, is a company not from Russia with revenues of more than a billion rubles and a staff of 300 employees. As a result, we have the right to purchase 24.9% of the stake in the company at its current value. We are currently negotiating with the guys who own a chain of hotels in Kenya - they were valued at $4 million. It is difficult to say how much money such deals will bring in in the future. But many of them are born thanks to our publicity and blogging on VKontakte.

Motherland is my main job now. Every morning
I start
from listening to a couple of dozen new performers

Maxim Stepakov, founder: I liked this whole wave of new domestic music - Motorama, Manicure, Narkotiki, Galway, Magnetic Poetry, Ifwe. In 2012, there was no community yet that could add some coherence to this whole movement. Then I decided to start creating such a community myself. To begin with, everything was done at the level of the Motherland track blog.

The public shot almost immediately. People had no idea that there was so much cool music in Russia. A few months later we started holding concerts and small festivals. Our first event is the Fatherland picnic in the Nagatinskaya floodplain. “Hostel”, “Lisichkin Bread” and others performed there. Our subscribers came there and brought blankets, homemade cookies, tea and lemonade. Then we held our first club concert at the Chocolate Factory - together with the groups Ruble Gang, Region 77, and Serdtseder.

Soon we were noticed by various journalists, publications, and art directors of clubs.
In February 2013, Shurik Gorbachev called us to a meeting and suggested running our own personalized column “Motherland Playlist” on the Afisha website (and “Map of the Motherland” later on Vozdukh). This was an incentive for further development.

In June 2013, we found sponsors (two large companies) and held the first big festival, Motherland Summer 2013, on the territory of the Flacon design plant. The lineup was powerful: On-The-Go, Motorama, SBPC, The Retuses, Tesla Boy, EIMIC, Sonic Death, Trud, Lemonday, Human Tetris and many others. The very next year we didn’t have to look for sponsors - Motherland Summer 2014 in Muzeon Park was held with the support of the city.

Motherland is my main job now. Every morning I start by listening to a couple dozen new artists. Today four people are involved in the public: me, two editors and my assistant. Every year we hold several festivals, periodically organize city holidays, such as City Day, Christmas, Russia Day, and hold concerts and parties. Of course, we continue to introduce subscribers to new groups in our public. All posts in the public were published and are published free of charge. Motherland Summer is a festival with free entry. Almost all other events are paid.

It seems to me that we have radically changed the attitude towards domestic bands, and every city now has its own wonderful musicians. When we started the public, most people had foreign performers in their audio recordings. Now every second person has “Buerak”, “Killers”, Pompeya, Summer of Haze or “Pasosh” in his audio recordings on VKontakte.

(it has a separate

Any social network (social network) consists of users, like you and me, and various kinds of publics (groups). They can be in the form of online stores, flea markets, or simply an informative page for a specific catering establishment, a creative association, or a “skillful hands” circle.

Human psychology is such that in any community - real or virtual - he tries to find his place and his group (the effect of the so-called grouping). It is this feature that marketers use to attract customers to a particular area.

Selecting public sites according to personal preferences

Whatever one may say, anyone who loves to draw will still subscribe to art supply stores, pages of artists or galleries, communities dedicated to the history of art, etc. A musician will probably look for flea markets with instruments, video tutorials and performers with whom he I would like to play together or from whom I would like to learn.

VK provides this opportunity at a higher level than any other available social network. Surely you can easily select the best VKontakte groups just for yourself, based on your hobbies. But is this where all the possibilities end? Where are the great advantages of this social network?

Why VKontakte?

Let's look at how VK can especially attract users.

  1. Russian speakers all over the world, unite! The ru domain is accessible from anywhere in the world. Therefore, its capabilities are much wider than those of OK.ru.
  2. Simple interface.
  3. Access to music. The second and third points may seem surprising at first glance, but the first time you test such options in other social networks, everything will fall into place, and it will become obvious to you that vk.ru was simply created for this.
  4. What to see in the feed and what to turn off is decided by you, not the statistical module.

List of groups everyone should join

The best VKontakte groups are publics with millions of people. Despite the fact that groups breed like Australian rabbits, sometimes a large group - 20 thousand subscribers or more - can simply collapse out of the blue. For a millionaire, this is almost impossible. And the main secret of these public pages is that they are created for women. Because regular readers of VK are representatives of the fairer sex.

Many so-called boy groups have a target audience of girls. Just ask yourself how many men will subscribe to a public page where clothes and outfits, even male ones, are discussed? How many women will choose a group where breasts and butts are constantly flashing?

We offer only some of the best VKontakte groups. Their list is constantly updated, but for the last year and a half they continue to hold their leading positions:

  • new.vk.com/lhack (life hack and everything connected with it);
  • new.vk.com/ria (RIA Novosti, news in Russia and the world);
  • new.vk.com/dobrie_novosty (good news, stories from the lives of those who were helped and those who helped);
  • new.vk.com/oroom (humor).

Men's choice

The best VKontakte groups for guys, to which 99% of men and only rare women subscribe, generally do not carry highly intellectual information for the most part, but among their posts there are purely masculine topics.

All this is just a cunning marketing ploy, because the majority of men are also not particularly distracted by the naked butt flashing in the feed, but news about his online game will only be in such groups.

A striking example of this is new.vk.com/newmmorpgame, because there are not many girl gamers among us. And even those public pages where the description contains the word “male” may not be interesting to this entire contingent, for example: new.vk.com/fashionmenblog - a men’s group on VKontakte dedicated to fashion.

See the 5 best examples of such groups below:

  • vk.com/public39399586 - "Quoter Cynic";
  • new.vk.com/public40613208 — “The boys will understand”;
  • new.vk.com/academyofman - "Academy of Decent Guys";
  • new.vk.com/chotkiy_paca - a men's group for Ukrainian boys, if you speak the language, you can subscribe - the posts are relevant in every country;
  • new.vk.com/officialpages - this page was put here for a reason - it is with its help that you can monitor the emergence of new official pages of public people dedicated to cinema, music, cuisine, etc.

The last public is not so much included in the list of the best as it keeps track of which are the best VKontakte groups. Its beauty is that it contains dry facts, strict censorship and, of course, news. If you don’t already know movie news, you can easily track it, because before the premiere of a new film in theaters, its official VKontakte page appears.

Deep dive into the network

Do you make money online, do you have your own store or do you freelance? Then you need to follow a huge amount of news. Remember that not all publications are displayed in the feed, because the Internet is very oversaturated. And the further it goes, the more and the more expensive its use on the part of both the user and advertisers. And if the first one does not think about the fact that he is being “heated up” for 6 rubles, then the second one spends 10 thousand to “heat him up” for 6 rubles.

So, you've decided to take a deep dive and start promoting. Then the best VKontakte groups for you are official:

  • new.vk.com/team - VKontakte team. All legal and controversial issues of publics can be found here. This is where the initial publication of updated instructions and rules occurs. So you need to study it inside and out before you start creating any VK element.
  • new.vk.com/vkgames - the first sign of the appearance of a new online game is sent here.
  • new.vk.com/android_app - all VK applications for Android. Information, bugs, features, etc.

Advertising on VKontakte

Every VK user cannot complain about blatant advertising on the network. But we are not talking about its complete absence. Advertising - publications on your favorite public pages, which somehow force the reader to subscribe to another group where the product is already being sold. Such indirect and unobtrusive persuasion is very pleasant, because everyone believes that they are making an independent choice.

If you want to buy a publication, remember that there is such a resource on the network as new.vk.com/publicreview - a group of reviews about public advertising sites. Check reviews here to avoid any trouble. From time to time it’s a good idea to look for reviews about yourself. If you find a negative one, that’s also good, because you’ll know what else to work on. And of course, to develop the resource, you should leave your comment, good or bad - it’s up to you to decide.

Online store or business page

Did you want to make your own website to promote products and services? You can use the free VKontakte platform for testing. In order for a search engine to find it, you need money, but from the very beginning, so that everyone around you knows about your products, this is the best option. Over time, many people do not switch to other resources because of convenience and cheapness.

Fast and a lot

In conclusion, we suggest paying attention to promising pages where they talk about making money with a minimal investment. You remember, as mentioned earlier about an overabundance of information? This is the reason why you won’t be able to promote your page fairly and quickly.

Today, people quickly gain subscriptions with the help of promotions: “Publish, like, and “random” will choose a winner.” But among such promotions there are thousands of pages that do not give anything for free. They don't give anything at all. And shares often contain fake photographs from various flea markets (like OLX or Avito). Their goal is to get as many publications and subscriptions as possible. After 20 thousand they sell the page for further promotion of another topic by completely different people.

So, you choose the best VKontakte groups yourself. No one will forbid you to unsubscribe if the further material is completely uninteresting to you personally. And after reading the article and searching for the necessary information, you will already see an impressive list of public pages of several dozen. Only over time will you be able to understand the productivity of each of them.

That's all. Have a good mood and inspiration from VKontakte!

VKontakte groups have become an integral part of the lives of many users of the social network. Every day, millions of people scroll through their news feed, like and repost. Sometimes the information contained in records affects us more than the people around us. It shapes our needs and opinions, our style of communication and behavior in society, and sometimes even influences our worldview.

Everyone wants to see only high-quality and interesting content on their feed. We have tried to compile for you a list of the most popular and interesting VKontakte communities..

Below is the TOP of the 15 best and most popular groups on various topics.

Participants: 14,309,028.

The largest community in VK.
Do you like good music? Do you want to keep up to date with all the new music? Then this blog will suit you. Musical content for every taste. Only the best and freshest songs.

Interesting planet – travel, tourism

Participants: 3,102,011

Public for those who love the beauty of our planet. The most wonderful and beautiful places. Here you can build a route for your future travels and share your vacation experiences in certain places.

Nice line…

Participants: 6,400,426

The name of the group speaks for itself. A good community where the best quotes and phrases in Russian are collected. There is something for everyone here.

Did you know?

Participants: 5,641,240

Want to know a little more? Then this community is for you. We are sure that everyone will find something new for themselves here. a public page that contains only the most interesting facts about a wide variety of things.

Participants: 5,283,275

A popular community for girls and women who want to look their best. Cool ideas, beauty secrets, tips and a lot of other interesting content are published here every day. Take care of yourself? Want to look better? Come here.

Vine Video

Participants: 5,242,237

The guys created a public page where only videos are published. A cool idea that was appreciated by millions of VK users. Now this is the most popular video public. All videos that spread virally across all VK groups are first published here. Do you want to be the first? Come in.

The best poems of great poets | Literature

Participants: 5,162,818.

Begin

English. English for everyone

Participants: 4,228,586.

Do you dream of speaking English perfectly? Or at least understand and speak English? Then join this group. Here is the best information for learning English.

Interior Design Ideas

Participants: 4,571,686.

For all of us, the things around us matter, especially the house (apartment) in which we live. This blog contains the best design ideas. If you are looking for a change of scenery, you definitely need to come here.

Real football

Participants: 2,098,877.

Community of football fans. The guys tried to create a really good group with quality content. All the news from the world of football, results and reviews of matches, live broadcasts - it's all here.

To sum up this list, we can say that there are many more interesting bands. After all, their creators are the same people as you and me (same needs, values). They simply create what they like, and we appreciate it. And only the best of the best gain such popularity as the groups from the list above.

We have selected the most popular and interesting groups on various topics (for men, for women, for art lovers and much more). This is not our personal opinion, this is what VKontakte users appreciated by subscribing to them. All these groups have stood the test of time, which means that you will like what they do.

Which groups do you consider the most useful and popular?

Everyone knows that thanks to the Internet, modern people have excellent opportunities for self-education, but not everyone thinks about how significant information can be found on social networks. But hidden in their depths are amazing public pages that are a real treasure trove of knowledge. So, we are pleased to present to your attention the 10 most educational VKontakte communities.


2. JustRead – what to read? Literature, books. An equally interesting page for reading enthusiasts. Here you will find audio versions of poems, succinct quotes from literary masterpieces, detailed reviews, selections of new books on a specific topic, and even interesting games.

3. Club of connoisseurs: painting, artists, paintings. We present to your attention the unique community of the Gallerix.ru website - the largest online collection of classical paintings. The public introduces subscribers to masterpieces of paintings presented in the best resolution, and also allows contemporary artists to post their works on this resource. Indeed, as soon as you follow the link, you find yourself in a real museum!

4. Touch the beauty on the page where you can see Masterpieces of Russian painting. The uniqueness of the public is that each week is dedicated to a specific artist. The authors of the community introduce art connoisseurs to the master’s work, biographical facts and the history of the creation of paintings. It is necessary to pay tribute to those people who captured the beauty of great Russia, filled them with colors and described the scope of the Russian soul.

5. Intelligence – Did you know?“I know that I know nothing,” said the great Socrates, but how can we, mere mortals, compare to him? Mind-blowing facts about everything in the world, useful tips, quotes from scientists and famous figures - everything was created in order to convey incredible facts to subscribers in an accessible, entertaining form. We are sure that you will definitely like it!

6. A wonderful community for film fans and more - Facts from the film industry! Firstly, you will be amazed at the number of interesting, unusual facts about your favorite films, collected in one place. Secondly, the public will help solve the problem of choosing a film: everyone will be able to choose something to their taste. Join us!


7. Jazz and blues. The best. Did you know that the origins of rock music lie in the blues, from which the first rock genres emerged - rock and roll and rockabilly? Whatever your answer, you should definitely check out this wonderful group! Here, not only fans of jazz and blues listen to the best music, but also simply music lovers, as many wonderful tracks are easily perceived and lift your spirits. You can find posters for events, some of which advertise free jazz nights! Don't miss an evening of good music and great mood!