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1. Period and geography of the promotion
From March 13 to April 30, 2020 inclusive, all M.Video stores are running the “Trend in your old smartphone or tablet - get an additional discount of up to 10,000 rubles on Samsung.” The promotion is valid for Galaxy smartphones S10|S10+, S10E, Galaxy Note 10|Note10+, Galaxy S20|S20+ and S20 Ultra, Galaxy A40|A30s and tablets from the promotional list.
2. Mechanics of the promotion
2.1. A buyer who has returned an old smartphone or samsung tablet, Apple, Huawei from the list of accepted goods, when purchasing models from the promotional list, receives an additional discount of up to 10,000 rubles.
2.2. The list of goods participating in the promotion is the same for all participating stores.
3. Mechanics of receiving a discount
If the buyer hands over to M.Video a smartphone or tablet from the list of accepted models from the calculator via the link www..Video, the buyer accepts a used smartphone or tablet from the buyer in accordance with the rules of the promotion as partial or full payment for a new smartphone, participating in the action.
When choosing a smartphone or tablet from the promotional list as a new product, an additional discount of up to 10,000 rubles is added to the base price of the smartphone or tablet.
The discount is shown in the receipt separately from the base price.
4. Special conditions
The promotion does not include goods of the “substandard” category.
The promotion is not valid for legal entities and individual entrepreneurs when paying for cash and non-cash payments.
Combination of discounts
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Type of discount |
Valid or not |
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"Exchange without problems" |
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Reinstated discount cards |
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Promo codes |
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Scratch cards |
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Promotion "Instalments" |
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Bonus rubles |
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"Guarantee best price» |
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Other bundled promotions |
5. Exchange and return
Returns and warranty service for goods purchased as part of the promotion from March 13 to April 30, 2020 are carried out in accordance with the general procedure provided for by current legislation.
Used goods handed over by the buyer under an exchange agreement cannot be returned in the event of a return or exchange of a new product, and the base price of the device being handed over is charged to the flexible denomination gift card.
Additional discount up to 10,000 rubles is non-refundable.
6. Other conditions and restrictions
Buyers over 18 years of age are eligible to participate in the promotion. If the buyer’s age is in doubt, the store employee has the right to ask to see any identification document.
Check with your sales consultants for the effect of additional promotions on goods purchased as part of the promotion.
The rules of the promotion are subject to change without prior notice to buyers.
The promotion applies only to consumers within the meaning of the Russian Federation Law “On the Protection of Consumer Rights”.
All goods are certified. The quantity of goods participating in the promotion is limited. For information about the list of products, the size of the discount, other details and rules for the promotion, please check with the sellers.
3. Mechanics of receiving a discount
3.1 If the buyer hands over to M.Video a smartphone or tablet from the list of accepted models contained in the discount calculator (), M.Video accepts from the buyer a used smartphone or tablet on the basis of an exchange agreement for a total cost of from the base price of the accepted smartphone or tablet and additional discount provided by M.Video for partial or full payment for a new smartphone or tablet participating in the promotion.
3.2 To participate in the promotion, a smartphone or tablet must be fully operational and pass visual inspection service area employee. The base price of an accepted smartphone or tablet has one level and is fixed in the discount calculator (). The final cost of the purchased device will be determined after inspection by a service area employee.
3.3 A smartphone or tablet purchased as part of a promotion cannot be cheaper than the cost of the smartphone being traded in, as stated in the exchange agreement.
3.4 The cost of a surrendered smartphone or tablet in monetary terms is not issued and can only be taken into account as a means of payment for a smartphone or tablet participating in the promotion, under an exchange agreement only on the day of delivery and only in the store that accepts the surrendered device.
3.5 To participate in the promotion, the buyer must present a passport of a citizen of the Russian Federation or another document confirming registration in the territory of the Russian Federation.
4. Promotion restrictions
4.1 Goods in the substandard category are not included in the promotion; operational discounts are not applied.
4.2 You can purchase a product under the promotion only if an accessory or service is purchased along with a smartphone or tablet.
4.3 The promotion is not valid for legal entities and individual entrepreneurs when paying in cash or by bank transfer.
5. Combination of discounts
Only one type of discount can be applied at the buyer's choice.
6. Exchange and return
6.1. Returns and warranty service for goods purchased under the promotion from August 28, 2019 to December 31, 2020 are carried out in accordance with the general procedure provided for by current legislation.
6.2. Used goods handed over by the buyer under an exchange agreement, in the event of a return or exchange of a new product, cannot be returned, and the base price of the device being handed over is charged to the gift card with a flexible denomination.
7. Other conditions
7.1. Buyers over 18 years of age are eligible to participate in the promotion. If the buyer’s age is in doubt, the store employee has the right to ask to see any identification document.
7.2. Check with your sales consultants for the effect of additional promotions on goods purchased as part of the promotion.
7.3. The rules of the promotion are subject to change without prior notice to buyers.
7.4. The promotion applies only to consumers within the meaning of the Russian Federation Law “On the Protection of Consumer Rights”.
7.5. All goods are certified. The quantity of goods participating in the promotion is limited. For information about the list of products, the size of the discount, other details and rules for the promotion, please contact sellers by calling 8 800 600-777-5 and in M.Video stores.
GIVE IN YOUR SMARTPHONE AND GET A NEW one!
An old device can be exchanged for a discount when purchasing new mobile equipment, accessories,
settings, insurance. And all this thanks to the Trade In program, which works in sales offices and
MegaFon services. If you've been wanting to upgrade your used iPhone,
Samsung, Sony or LG, but do not want to sell it yourself, we invite you to take part in the Trade In program.
HOW DOES Trade-in WORK?
You give away your old smartphone and get a discount for it, which is determined by the cost
rented smartphone. The discount amount is not paid, but is included in the cost of the new product.
THE COST OF THE OLD DEVICE CAN BE SPENT ON ANY PRODUCT:
MOBILE EQUIPMENT, ACCESSORIES, SETTINGS, INSURANCE.
NEW PRODUCTS CAN BE PURCHASED ON CREDIT OR INSTALLMENTS,
IF THIS PRODUCT IS ELIGIBLE FOR THE CREDIT PROGRAM.
THERE ARE PROMOTIONS AND DISCOUNTS ON NEW PRODUCTS.
Extra 30% discounton Samsung A and S series Exchange your smartphone for Samsung A and S series with up to 100% discount using promo code*.
The promotion is valid until November 30, 2018.
Rules for participation in the Trade In program:
The buyer must have title to the device being traded in.
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When handing over the old device, a Purchase and Sale Agreement is concluded with the Buyer. Cost of old
The sale of a new product must be completed on the same day when the old device is returned, in the same
For a list of MegaFon sales and service offices participating in the program, see.
*The discount amount consists of the cost of the old device and an additional discount using a promo code.
The promotion period is from 09.11.2018. until November 30, 2018 The program can be extended or terminated at any time.
** Price according to the Trade In program.
*** List of Samsung smartphones participating in the promotion and the discount percentage from the retail price.
The partner for this program is Mobitech LLC:
Legal address: Russian Federation, 109147, Moscow, st. Taganskaya, 17-23, room 1, floor 2, room. 26
INN: 9709000416 Checkpoint: 770901001
OGRN: 1177746461859
MTS “Exchanging an old phone for a new one” allows you to replace your boring or outdated equipment with a new one, while receiving a good discount. According to the terms of the promotion, not all models can participate in it: only the very best like Huawei, Samsung, Apple. Accordingly, you can only exchange for such giants. Read more about the companies and models allowed to participate, and the exchange conditions. Company cellular communications
launched a program in sales offices to replace old equipment with new ones. The practice among marketers is not new, but it works and achieves its goal.
- MTS decided that, in brief, the action should proceed as follows:
- The client reviews the list of models to be replaced. Selects a model in an online store or sales office mobile phone
- He comes to the salon, where the sales consultant evaluates the external condition, cost, checks the ownership of the old device and assigns a discount amount for the purchase of a new smartphone.
- If the specified amount suits the client, the transaction is carried out under the Trade-in program. MTS receives a used phone, the client buys a brand new smartphone with an additional payment.
- Everyone is happy.
Promotion period
The offer is no longer valid. The promotion was held in select MTS stores from September 29 to October 31, 2020.
Rules of participation
Anyone who is 18 years old at the time of the event can take part in the MTS “Exchange Phone for a New” campaign. You must have a passport with you (other identity document will NOT be considered).
If we are talking about ownership rights, you must provide evidence that the equipment belongs to you, and then disable programs that track the location of the smartphone and block its operation.
To participate in the trade-in program, your old smartphone must be on the approved list of models. If it is not on the lists, the salon will turn you back or offer you to purchase equipment without participating in Trade In.
It is quite logical that the phone chosen for subsequent purchase, according to the conditions, should cost more than the estimated value of the old one - i.e. In any case, the client will have to pay an additional 30% of the price.
Products participating in the promotion
Rejoice those who bought equipment abroad! For models from all manufacturers except Samsung, restrictions on the mandatory passage of ROSTEST have been lifted. To replace it, you now only need to prove that the phone is yours.
Dead smartphones that are living their last days are not accepted. The rules are as follows:
- the external condition must be good (no major chips or scratches);
- functional buttons in working condition;
- no traces of water exposure.
As mentioned, not all makes and models give up. The promotion is intended for Huawei/Honor, Apple, Sony, Samsung, LG. For an approved list of models that are relevant for replacement and purchase, please follow the link.
Additional Information
In addition to customers who have independently expressed a desire to change their mobile device, other individuals can also participate. The company sends out additional invitations – “chain letters”, in which it guarantees the user a discount of a fixed amount, regardless of the current state of the mobile device. Arriving at the store, the subscriber must show the message to the seller or name the EMEI of the phone to which it was sent.
The South Korean company has launched a trade-in program in Russia, under which it will provide up to 20 thousand rubles to buyers of new Samsung smartphones. discounts in exchange for old models of our own production and iPhone devices
One of the South Korean stores Samsung Corporation in Russia (Photo: Mikhail Pochuev/TASS)
Exchange on seller's terms
South Korean electronics manufacturer Samsung Electronics has launched a trade-in campaign in Russia to exchange old smartphones for new ones, the company said in an official statement. From May 1 to May 31, owners mobile devices series Samsung Galaxy A, Galaxy S5 and three models from Apple - iPhone 5S, iPhone 6 and iPhone 6 Plus can exchange these devices and get a discount of up to 20 thousand rubles. when buying new Samsung models Galaxy A3 (price from 15 thousand rubles), Galaxy A5 (from 18 thousand rubles), Galaxy A7 (from 32 thousand rubles), as well as the flagships Samsung Galaxy S7 (from 50 thousand rubles) and S7 Edge (from 60 thousand rubles).
The terms of the promotion do not allow exchanging an old device for money, or making an exchange without money or with an additional payment from the seller. The price of the smartphone will be determined by consultants at the outlets Samsung sales. According to the terms of the promotion, the device can be of any color and memory capacity, but must be in good technical condition.
A year ago, the company already held a similar promotion, but only residents of Moscow and St. Petersburg could take part in it. Then the buyers exchanged the previous flagship smartphones Samsung series Galaxy S and Galaxy Note, as well as Apple devices on Galaxy models Note 5, Galaxy S6 Edge+, Galaxy S6 Edge and Galaxy S6 and received a discount of up to 15 thousand rubles, reminds the head of Samsung Mobile in Russia Arkady Graf. According to him, in 2015, through trade-in, buyers purchased 20% of all smartphones of the specified models sold during the promotion.
New Samsung flagships— the company introduced the Galaxy S7 and Galaxy S7 Edge smartphones in February 2016, and they are more popular than previous model. According to SamMobile China, more than 10 million pre-orders have been made for these models in China since March 11. According to Counterpoint Research analysts, in China, sales of the Galaxy S7 in the first month after release exceeded the results of the Galaxy S6 by 10%.
iPhone in installments
In 2014, a discount of up to 14 thousand rubles. The retailer Eldorado also offered its clients the option to use any equipment when disposing of an old smartphone. The buyer could take advantage of the offer from the end of August to the end of December. An Eldorado representative could not quickly tell how many clients took advantage of the offer.
With a similar initiative at the global level previously . In September 2015, during the annual presentation of new products, the American company presented a programiPhone Upgrade Program, which allowssign up for a monthly “subscription” to devices and receive new iPhone once a year, immediately after release new version. To become a participant in the program, pleasethe buyer must enter into a two-year contract with Apple and a credit agreement with Citizens Bank N.A. In exchange, he gets an iPhone 6S or 6S Plus in installments - the monthly payment ranges from $32.41 to $44.91, depending on the memory size and model. The company's new iPhone SE iPhone program Upgrade Program is not included.
In China, another smartphone manufacturer, Huawei, launched a similar campaign in 2015, together with one of its local partners. The buyer entered the data of his smartphone on a special website, after which he received its approximate cost depending on the model and condition. If the price suited you, Huawei would issue a coupon for that amount, which would allow you to get a discount on the online store’s website, and the smartphone itself would be picked up by a Huawei partner.
Stimulating a falling market
Manufacturers are launching trade-in programs to stimulate consumer demand, senior analyst at the research company IDC Natalya told RBC Vinogradova . According to her, this is a very popular trend in the world: manufacturers, for the sake of a share in a certain price segment, were ready to exchange similar phones with a minimal surcharge or practically free of charge. Sometimes a manufacturer can launch such promotions at a loss if market share is important to it, noted Vinogradova . She added that since Samsung's supplies to Russia are stable, “it means sales are still going on and the promotion should have a positive impact on stimulating demand.”
The head of the cellular communications department agrees with Vinogradova and digital devices J’son & Partners Consulting Evgeniy Alminov: trade programs in are aimed at supporting sales flagship models and maintaining the market share of leading manufacturers, he believes. Sales of smartphones in Russia in 2015 decreased for the first time since 2009 to 25.3 million devices, Alminov noted.
In his opinion, manufacturers carry out such promotions because p Russian smartphone buyers are less willing to overpay for a brand and prefer to buy devices with similar characteristics at a lower price. A number of new manufacturers focused on the budget segment were able to occupy a significant share in the smartphone market in 2015, Alminov continues, so traditional manufacturers have to fight for buyers.
