Every YouTube user has different goals. Someone goes there to watch entertaining videos, someone - documentaries or studies, someone uses YouTube videos for self-education and gaining new knowledge. But there is one fact that unites all of the above categories of people - YouTube has almost completely replaced conventional television from everyday life, especially among young people. And the further, the more influential he becomes.
YouTube is the world's second largest and most popular search engine after Google. Videos on YouTube are perfectly indexed by search engines, and can knock out even the most popular sites from the TOP positions. With this popularity, it’s simply unwise not to use YouTube in your business’s marketing strategy.
In this article, you'll find 9 actionable ways to use YouTube as part of your online strategy to achieve your company's goals.
If you're a small business owner, consider becoming the protagonist of your YouTube videos. It is very likely that you have information that can be useful to potential clients. It will help create a personal brand for your company and make your business more personal to people, build trust in it.
You can showcase your products, showcase your expertise, and increase your brand awareness and reputation. With the help of videos, you can build virtual relationships with your prospects that have never been available to you before.
And if you get a little creative, chances are you have dozens of ideas for how your business can benefit from direct communication with your customers via YouTube.
2. Make presentations of your products or services and refer people to your online store
Showcasing your products on YouTube is an inexpensive but highly effective way to get your customers around the corner. You talk about their characteristics, benefits, and advantages over competitors. You can create a video in which you compare multiple products.
This is especially effective if you have an online store or a traditional offline business partially transferred to the Internet. Plus, you can use YouTube videos to answer the most common customer questions.
3. Train people on how to use your product, service or service.
Video tutorials for using your products take a different approach than just showcasing your product. For example, you can make a video that educates people on how to get the most out of your product and help them realize its full potential. Video tutorials can help reduce customer service and support workloads.
4. Upload a portion of your business presentation
5. Tell a story about your company
Each company has its own history, just like its founders or current leaders have. By telling your story, you increase your customer loyalty and your brand awareness. You also educate your audience about your company's philosophy and mission. Shoot some behind-the-scenes videos that show how your products are manufactured, take a virtual tour of your company and tell about your employees.
6. Showcase customer reviews
If you have been in your business for a long time and have already gained the trust of your customers, use YouTube videos to show true, truthful testimonials from those people who have already used your product or service. It can be a very effective and inexpensive tool for your promotion as well as sales.
7. Use a call to action
Another use case for a call to action is to announce a competition, which will encourage people to comment on a video or take a specific action to enter the competition and possibly win some kind of prize or gift.
What are some of the ways you can use YouTube for business? Share in the comments!
In this issue we will consider the question that interests many video bloggers - "how to attract people's attention to your YouTube channel"? There are several tactics that work, which we'll cover.
It should be understood that without high-quality and interesting content, even if it turns out to attract many new viewers, there will be little sense from this. Therefore, first of all, we always work on the content.
Immediately after creating interesting content, it needs to be optimized. Read more about it on our website. And in this article we will look at the "tricks" that will help and speed up the process of attracting attention to your channel.
Bad vs good image
After uploading the video, you will be asked to choose for your video, YouTube offers 3 images to choose from. But, you can also upload your own image, and we will talk about it.
The main criteria for a good image:
- Brightness and clarity of the picture;
- Targeting the target audience;
- Catchy text on the picture.
Compare the two pictures, on the first one - nothing is clear, the image is small, there is no description. The second picture immediately catches the eye, attracts attention and it is immediately clear what the video will be about. Strive for the second option.
After you start adding your videos and YouTube defines your topic, it will start adding “Related Channels” to your channel. This function is active by default, you do not need to disable it. With an active block, a link to you is also set on other channels.
Interesting Channels is a function for manually placing interesting channels and it is also recommended to complete it.
The advantage of this method is that when these blocks are filled with other channels, your subscribers will not unsubscribe, but new ones will be added.
Engage with your voice
At the end of each of your videos, invite people to subscribe and put
Would you like to know how to get 1000 subscribers on your YouTube channel? In this article, I'll walk you through 9 steps towards this goal. You can also go directly to watching the video.
Step 1 - Traffic
Drive as much traffic as possible to your videos. The bottom line is that now no one knows about your channel. You need to give as much traffic as possible so that more people know about it. If you have a subscription base in the mailing service, then write a letter about this video and send it to the base. It will receive views, and some of the subscribers will become subscribers to the YouTube channel. If you have promoted social. networks, do not forget to post videos there. Thus, completely free, I want to note, you can gain 1000 subscribers on YouTube.
Step 2 - decorating the channel
This advice is a must if you are wondering: "How to get 1000 subscribers on a YouTube channel?"
You need to make a high-quality and correct design. The fact is that the majority, 60 percent of users, subscribe from the main page of the channel. That is, most people subscribe to the channel only after going to the main page.
Therefore, design plays a very important role in recruiting subscribers. Make the right header to match the theme of the channel. You will also choose a certain style for all the previous pictures in the video. If there is a certain style traced there, and not just still frames from the video, this will definitely increase the percentage of subscription to the channel, I assure you.
Step 3 - Key Queries
Collect at least 50, or better 100 keywords for which you will continue to shoot video. The “take it all off” method is not very effective. You should focus on the topics and queries that will interest your target audience. Shoot short videos on these 50-100 topics. They will appear in the search, and your target audience will find you.
Due to this, you will receive new views and, most importantly, new subscribers who will continue to watch your videos. This is very easy to do. Use two services Wordstat from Yandex and keyword planner from Google AdWords. With their help, you can find keywords for future videos.
Step 4 - competitor analysis
A competent analysis will also help you in solving the question "how to gain 1000 subscribers on YouTube." Analyze your competitors. In each topic there are videos that collect more views, and there are videos that collect fewer views. Analyze the first category. They are more interesting, more traffic goes through them. Read the comments that users write under these videos. Pay attention to the flaws. You will be able to fix them already in your videos, and this can greatly improve the quality of your content.
Step 5 - shoot, shoot and shoot again
If you do not know how to gain 1000 subscribers on a YouTube channel, then your task at this stage is to shoot as many videos as possible and upload them to the channel as often as possible. You don't have many followers yet, so your job is to give them as many chances as possible to find you. Accordingly, the more videos you have on your channel, the more chances that your target audience will find them in search queries or in relevant, similar videos.
Step 6 - Image quality is negligible
Video quality can be sacrificed. Spending a whole week on professional editing with animation is inappropriate. Especially at the initial stage. The most important thing is the quality of the content you provide in your videos. Let your videos be filmed on the phone, let them be without professional editing, but the quality of the content, the information itself, which you give, should be at its best. This is your task. It is through the content that you will attract subscribers.
Step 7 - Encourage People to Subscribe
Make a call to subscribe to the channel in each of the videos. If there is no call, most users will simply not subscribe to the channel. They will look at your video and move on. After all, it happens very often, judge for yourself. We went to the first, second channel, watched the video here and there and no longer remember which video was the first. And what is the use of this to the author? View only. No, not good, you need subscribers. Therefore, the call in the video is the main tool that you should use in order to attract subscribers.
Step 8 - In order to gain 1000 subscribers on the YouTube channel, use social networks
Step 9 - Don't give up!
The last advice that I will give you is probably the most important one. Do not give up, keep going towards the goal. It is difficult to gain 1000 subscribers to the YouTube channel not so much technically as morally. Because there are no subscribers yet, accordingly, views are slow, subscribers are recruited slowly, and the effect is almost not felt. That is, there is no quick result, there is no earnings and even moral satisfaction. Therefore, recruiting the first thousand subscribers is very difficult morally. Most importantly, don't give up, keep going! Shoot a video, do not give up, and you will see that everything will work out.
And finally, I would like to wish you good luck in the development of your channels, and also so that the question “how to gain 1000 subscribers on YouTube” no longer weighs on you.
According to statistics, subscribers watch more content than other viewers. Learn how to turn your average viewer into a loyal fan.
Who are the channel's most dedicated fans? Your followers, of course. They watch more videos than other viewers and are always ready to give you new ideas. That is why every effort must be made to keep their numbers growing. The best way to do this is by inviting them to chat. Mark the comments you like, respond to criticism and wishes from viewers, add calls to action in your videos. And, of course, check if you are effectively interacting with your audience. In this lesson, you will learn how YouTube Analytics can help you determine if you are good at acquiring new subscribers and growing your channel.
Who subscribes to my channel?
You can find out the approximate age of viewers, as well as other useful information, for example, in which countries you are more popular and who watches you more - male or female audience - from the Demographic Data report. It provides statistics for users with and without a subscription, as well as for all viewers. Of course, the main attention should be paid to information about those who follow you. By gaining insight into this audience, you will understand which videos to add to keep them interested in your channel. Cherish your followers: retaining viewers you already have is easier than finding new ones.
What to look for:
- From the report Demographic data you can find out who your subscribers are and what regions they are in. Consider this information as you plan your future growth strategy to attract and retain your most loyal fans.
- If you have a lot of viewers around the world, it might make sense to add subtitles in other languages.
To prevent subscribers from leaving your channel, remember what they are interested in, and take this into account when creating new videos.
From this report, it can be seen that the channel's audience is 75% male and 25% female, and a significant portion of the audience is between 35 and 54 years old.
If you look at the data of subscribers of the same channel, the picture will be slightly different. 80% of them are men and only 20% are women, and the majority of subscribers are between 18 and 34 years old. We would recommend that this channel add more videos targeting a younger and predominantly male audience.
How effectively am I growing my channel subscriber base?
If you want to increase your subscribers, you first need to understand why viewers are subscribing to your channel and what content they are most interested in. To do this, compare the data in the Subscribers and Unsubscribed reports.
What to look for:
- See what caused the skyrocketing and falling subscribers. This will help you determine what attracts them to your channel - videos on a specific topic, advertising campaigns, collaboration projects with other channels, or something else.
- Choose a narrower date range to see which videos are causing the skyrocketing or falling subscribers.
Strategies for effectively attracting subscribers:
- Collaborate with similar channels. This will help potential subscribers find you on YouTube.
Determine which videos are increasing your subscriber base. You can find out in YouTube Analytics. Create content that is similar and likely to attract new fans as well. - Sometimes subscribers may leave because they are disappointed with a new video. To find out what is the reason, read the comments on this video. Try to fix the situation - answer the commentators, take into account the experience gained when creating the next video, or simply delete the problematic video.
Examples of
In this graph, you can see that the number of subscribers first rose sharply and then fell. By choosing the range from April 3 to June 8, 2013, you will find out which videos caused users to unsubscribe from your channel. Think about how to fix the situation. It might be better to remove these videos.
Where do my followers come from?
By identifying where subscribers are coming from, you will understand where and how best to promote your video. Open the report Followers For more information, see the Interaction Reports section. Click the Multiple Lines button, filter the metrics by source, and see which pages viewers are subscribing to your channel. To see which videos are attracting the most new subscribers, select Videos in the Source column. Try to find patterns in the behavior of the audience.
What to look for:
- Click Video Source to see how many viewers subscribed to your channel for a specific video and which of your videos attracted the most new subscribers. What is the secret of such popularity?
- What videos have left the most subscribers from the channel? What do these videos have in common?
Strategies for effectively attracting subscribers:
- Think about which videos you got your followers from, and add more similar content.
- Viewers will be more active in subscribing to a channel page if you create an attractive design for it and add a meaningful description.
To attract more subscribers to videos, add an annotation to them with an invitation to subscribe. You can even say the same thing right in the video.
Examples of
The graph shows that from about June 24, 2013, the number of subscribers who came from another channel (green curve) began to increase sharply. See, collaborating with other authors helps you attract new subscribers. And viewers often subscribe right on the channel page, because it gives an idea of what kind of content you are posting.
How many views of my videos come from subscribers?
To find out, in the report Watch time click "Compare Metrics" and select "Subscribers". A graph appears showing the total watch time (blue line) and subscribers' watch time (orange line). From it, you can deduce patterns. In general, if your subscribers watch time is the majority of your total watch time, it means that fans are actively following your channel.
What to look for:
- To find out what percentage of your watch time are subscribers, divide the Subscribers by the total watch time. The higher the value obtained, the more popular your videos are with subscribers.
Strategies for effectively attracting subscribers:
- Try to organize the content on your channel, start promoting it on Google+, and connect with viewers to increase your follower count.
In this example, subscribers account for roughly half of the daily views. Moreover, they watch new videos every time (look at the orange curve in the graph - the number of views by subscribers increases dramatically every week after adding new videos). To find out how many views a subscriber has as a percentage, divide the number of views by subscribers by the total number of views and multiply by 100.
Today we'll talk about how to attract subscribers to your YouTube channel:
When there are no views, there are no subscribers either.- it is completely predictable, natural and logical. In this case, it is worth focusing on creating content that will be potentially interesting to viewers. However, for more details on this topic, follow the link at the beginning of the article.
What if there are views, but no one subscribes to you?
Why can this be:
- You are working for the wrong target audience, in the wrong niche, or doing something wrong.
- The videos are scattered and do not follow any specific and understandable content strategy.
And it may also be that some video became popular, but you did not pay attention to it and did not release such videos on a systematic basis, missing the audience.
From this follows the following advice:
Create content that fits into a certain serial format.
We remind you: to use is to throw money down the drain. And you’ll be lucky if YouTube hasn’t been banned yet for that. Instead of cheating, it is better to invest in building a content strategy and improving the quality of content (and its design).
Also, do not forget about calls to action and do them correctly, logically arguing the need to subscribe to the channel. Motivation can be the continuation of the topic, answers to questions, an invitation to a stream, a challenge.
Feedback from your viewers is important to the development of your channel. After all, it is from the audience that you can find out what is interesting to them. Don't let your viewers get bored, don't drag out your videos, shoot interesting and useful content - and they will be grateful to you.
By following these simple tips, you can improve the conversion rate (the transition of channel guests from viewers to subscribers).
