A dozen years ago, it was difficult to get your own website. It was considered an impossible mission, because programming knowledge was required to develop your own project, and Photoshop knowledge and creativity were required to create a unique design. Naturally, there have always been and are professionals who are ready to create a website for your needs and wishes. However, for such a pleasure you will have to pay a round sum! Moreover, the funds will have to be paid further, for regularly updated content.
Fortunately, with the advent of the unique Wix website builder, all the problems associated with creating a website and its design are far behind. The developers of the project offer a convenient editor that allows everyone to make their own resource, while it is not necessary to have special knowledge and skills. The only difficulty that awaits the user is the choice of a template, of which there are many!
The main advantages of the service
The constructor is tailored for online stores, corporate resources, blogs, information and entertainment portals. Only a little time is needed from the webmaster, as well as the availability of unique text material, which is indispensable for effective website promotion. The constructor allows you to create and edit web resources at any convenient time. Also, the webmaster is given the opportunity to use a lot of useful tools, for example, to track in detail the statistics of visits. With just a few clicks, you can easily download text content, images, videos and other information.
The Wix builder rightfully takes the leading place among similar services. It is used by both experienced entrepreneurs and novice users who want to realize their business in the vastness of the network.
Wix is quality and affordable. He offers several tariff plans, in which some functions may be present or not. For example, the premium tariff makes it possible, instead of the standard editor, to get a multifunctional system with a really simple interface. By means of paid tariffs, you can connect a domain to the resource, remove ads, increase disk space, and much more.
The platform offers the opportunity paid promotion, a lot of useful tools, templates with a beautiful design, email and operational technical support, which is ready to answer all the questions of the webmaster.
The website builder offers users some pretty powerful development. Here, each webmaster will find an option suitable for their topic. The templates are grouped by topic and you have to choose the most suitable one, and then adjust it for yourself.
What does it take to be successful?
Any business on the Internet involves more than just having a website. The webmaster needs to create a worthwhile project that will attract the audience. So, before starting work, you should perform several preparatory steps:
Think over the topic. Do you want to create an inert store, corporate resource or information blog? This issue is of paramount importance, so you should not postpone it until later;
Registration. Choose a template that suits your topic. It should express the core values of your company / online store;
An important condition for successful promotion is high-quality, interesting and unique texts that need to be updated on a regular basis;
Think over the structure. What categories and pages will be of interest to your potential customers.
A Step-by-Step Guide to Building a Wix Site
registration
To get started, just go through an easy registration in a few steps: enter your e-mail, come up with a password. Then go to the mail and confirm the registration by clicking on the link in the letter.
Don't forget about the domain too. If you decide to try to create a website on free tariff, then the name of your future resource will look something like this: " username.Wix.com / name ". To use a different domain, you need to switch to a paid-account - here you can choose the address you need yourself. It is also possible to pre-purchase a domain, and then link it to Wix. Detailed inductions on how to choose and link a domain can be found on the website builder.
Choosing a template
After a simple registration, you can start working on the site. The constructor offers dozens of all kinds of templates. You can find a suitable one using categories. Just choose the template you like and continue working. As an example, we will create a website on the topic of making money on the Internet.
Editor
After the template is selected, click on the "Editor" button. All controls are located on the left and at the top of the page.
First of all, you need to decide on the structure of your resource. Add categories and sub-pages, give them a name. This can be done by clicking on the "Pages" button.
The location of the added pages can be changed by dragging them in the desired direction. Create categories and add sections. By the way, you can do this at any time.
Created page for a blog about making money on the net:
When making new pages, do not forget about the upcoming promotion of the project. The Wix Builder made this task pretty straightforward. Select the one you need and click on the button indicated in the screenshot, then go to the "Seo Pages" tab. Here you can enter all important information for successful website promotion in search engines. The following options are available:
The title of the page that will be displayed in the search;
What the page is about;
Key phrases / words.
Tip: For effective promotion, it is better to optimize each category and subpage. This can be done as described above.
Changing the design!
After the preparatory work, it's time to move on to setting up the design. Here you can choose fonts, colors, increase or decrease blocks, upload your own pictures or use the images suggested by the designer. All settings are available in the upper left part of the screen, as well as in the "Tool" tab, after clicking on which a window for making settings will appear in the right part.
The system gives hints. So, by hovering the mouse cursor over any element, you will find out what you can do with this or that tool.
Customization appearance the site will take no more than 10-15 minutes, because the main work has already been done by the designers who worked on the template you have chosen.
Working with applications
The indisputable advantage of the constructor is the ability of the site to work with other applications. Thanks to this, you can immediately share them after publication via social networks and forums. It is easy to do this:
Click on the "Add" tab, select the desired category, for example, this is "Social networks", drag the icon you like with the cursor and place it anywhere on the site.
Site filling
This completes the basic configuration of the resource, it remains to fill it with useful and high-quality content. Do not forget that in order to be successful, the texts must be not only unique, but also captivating, so that users will return to the pages of your site again.
Wix makes content rich and interesting. So, you can add not only text, but also images, video, audio. Editing texts is quite simple. Choose fonts, highlight headings, set the desired color, include links in the text, and more.
Let's start with the site header:
Hover the cursor over the required block, in this case it is the title of the resource;
Click on the "Edit" button;
Enter your text.
By clicking on the buttons "Change background" and "Customize design", you can choose the optimal size of the letters, change their color, font and so on.
Adding text is as easy as customizing a heading. Move the cursor over the area where you want to place the article and click the "Add post" button, there are also icons for settings, background changes, editing.
So, click on the "Add post" button, a window will open where the system will offer to enter a title and print text, which can also be copied, for example, from a word file.
Adding images to text
Click on the "Edit Posts" button, select the desired post and click "Edit". On top panel the system will offer to add a photo, video, gallery, etc., in the example we will add a photo.
Website promotion on the Wix builder is a topic that excites the minds of SEO specialists. So is it possible to promote your site on Wix or not? Let's think together.
Wix.com - website builder
An example of such a site:
Wix is a popular American website builder built for our ruin.
He is loved for his simplicity: he chose a theme, moved the pictures with the mouse - the site is ready, without any programming. It's also cheap - from 129 rubles per month.
But everything would be so good, this gorgeous video would not be included in the article.
SEOs don't like Wix
Video: SEO specialist scolds a site on Wix for not wanting to enter the TOP-10.
What SEO studios say when they see a Wix site. There are only three options here:
- "Chur me!" - refuse to promote.
- “Well, you yourself decided so ...” - promoted without financial guarantees.
- "And so it will do!" - they hope that the site will miraculously make it to the TOP.
Ahrefs.com Research, June 2019
How much traffic do Wodpress and wix.com sites get from search? The result is expected.
What's wrong with Wix?
What is Wix missing for SEOs to love and welcome it with open arms?
1. "Invisible" pages for search engines. Wix is built on JavaScript and Ajax technologies. If you turn off JavaScript, the site turns into a white sheet.
Example: the site of the photographer Olga Plakitina in a browser with scripts enabled:
The same site with disabled scripts: 
2. You cannot add Yandex.Metrica. Only Google Analytics ID can be inserted.
The site does not receive a bonus for behavioral factors.
Keep your site beautiful and users spend a lot of time there. Yandex will not find out about this, because Yandex.Metrica is not here.
3. It is impossible to modify the site. You will have to forget about calculators and configurators.
Wix is limited here. Not a great loss, of course, but it's like walking with your hands tied - it seems possible, but inconvenient.
4. Few working examples. There are no more cases of withdrawal to the TOP.
At the beginning of 2016, Alexander Polishchuk cited successful examples of SEO Wix sites for the queries “smithy”, “dentistry” and “cleaning company”. The Forge still shows the site on Wix in the first place, and for other requests they are not shown even in the top ten.
Looking for objective evidence?
Enter your Wix website URL and get a compelling SEO analysis that will make you think about choosing a website builder.
Free site audit
Wix is one of the most famous and sought after website builders. Today the number of its users is approaching 90 million. The site has been open since 2008. The reason for this popularity is the wide range of possibilities and convenience of the service.
One quick glance is enough to understand - Wix is the leader in its niche!
Advantages
The free Wix website builder has a number of significant advantages over other similar services:
- Over 500 different templates to suit different business sectors. They can be used by those who are far from design and do not quite understand what exactly they want and need;
- Support in Russian. There is a referral service, a separate forum and a group on the VKontakte social network;
- Extended capabilities of the visual editor. It allows you to move any elements, insert and delete information anywhere on the page and perform other actions.
The service allows you to set up call forwarding, connect analytics, set an individual favicon. You can also customize SEO.
Create your website for free!
Templates
High quality ready-made templates and their number allows you to choose the one you need in almost any area, be it an online store, a service site, a one-page site, etc. These are not just beautiful pictures, but also good functionality. It is quite simple to choose the one you need. They are all categorized by site type and niche. Separately, there is an overview of the most popular, as well as new ones:
Those who want to design their website from scratch can use blank templates.
Almost all templates are beautifully designed. The quality of the design is excellent.
It is worth noting that the templates have a responsive design and will look equally good both on a computer and on a mobile device:
Before choosing a template, you can use the preview.
An important factor is that the system allows you to use templates and create a website for free.
Create your website for free!
Functional
In addition to standard templates, each user can create his own individual website design, the system offers ample opportunities for this:
- Background. The online designer Wix allows you to use not only the usual color scheme, but also various pictures as a background. The parallax effect allows you to add depth to the site. This possibility is realized due to the difference in the speed of movement of various objects;
- Menu. You can do either traditional or with anchors, which is most often used for long pages, landing pages, etc. Anchor allows you to leave a kind of link to a separate block on the page. You can also create a floating menu;
- Lists. The user can design their styles at will;
- Video, photo, music. The user can add any image, player, video from his computer, Youtube and other video hosting;
- Buttons. The system offers a choice of buttons for the site of various sizes and shapes. You can choose: rectangular, round, oval or rounded at the corners;
- Containers. They allow you to place photos, text, etc. in them, which can attract the attention of the visitor.
- Dividing lines. Allows you to make horizontal stripes. This is most often used on landing pages.
- Styles. Users can upload sliders, panoramas, custom styles, and more.
- There is a separate editing function for the standard and mobile versions.
- Contacts. User can create a form feedback, add directions, subscriptions, etc.
- Social networks. There is integration with almost all popular social networks and services.
- Blog. It can also be customized based on a ready-made layout.
- Shop. Allows you to set up collections, arrange a showcase of goods, connect online payment, enter discount coupons, view orders, set delivery parameters, currency, language, and more.
- App Market. You can add an app store to your site, which contains many widgets, free and paid.
In addition, the user can insert HTML code, Flash movies. It is possible to configure the login for users or an administrator, the panel of which has ample opportunities and an impressive number of necessary functions:
All added blocks the user can edit, move around the page, change their sizes, backgrounds, and more.
Moreover, all functions are clear and simple. It will not be difficult for a novice to understand the system. Above each block there is an icon with quick access to the FAQ of a particular item. Besides, there is.
The service allows you to create an attractive business card site, blog or forum without any special knowledge. It is enough to have imagination and desire.
Create your website for free!
Domain
Each user gets a free third-level domain on the website builder. In the case when a user wants to host a website on his domain, the service offers to switch to paid packages:
- Connect Domain - cost per year - 123 rubles / month. You can connect your domain. In addition, the user gets 500 megabytes of disk space. However, you cannot remove Wix ads;
- Combo - 249 rubles / month. Free domain, 3 gigabytes of disk space, disable ads, a promo code for 3000r in Yandex Direct.
- Unlimited - 375 rubles / month. Free domain, disk space 10 gigabytes, disable ads, a promo code for 3000r in Yandex Direct.
- eCommerce - 488 rubles / month. Free domain, disk space 20 gigabytes, disable ads, promo code for 3000r in Yandex Direct. This tariff was created to create an online store.
From the author: creating an online store is good business, but "getting him on his feet" is a rather difficult task. You will need a good construction kit that will solve all your crafting problems and save you a lot of time and effort. Today we are going to show you how to create an online store with Wix, one of the most reputable website builders that is renowned for convenient tools and ample opportunities. However, we will not be guided by only laudatory statistics, but will try to give a comprehensive conclusion about creating an online store on Wix.
Before we look at how to create and set up an online store on Wix, let's first discuss why you should choose this website builder out of all the website builders.
Advantages of this website builder
Without a doubt, Wix is a beautiful and user-friendly website builder with a wide range of functionality. It has a whole car of undeniable advantages:
ease of use;
a large selection of templates - varied, high quality and structured by category;
powerful visual editor, thanks to which the online store can be changed beyond recognition;
attractive product galleries;
convenient SEO-setting;
possibility of creating mobile version site (and plus to this, the possibility of separate editing of the desktop and mobile versions);
many widgets, settings and free add-ons with which you can significantly expand the functionality of the site;
monthly updates that bring new opportunities for creating and customizing sites on Wix;
Lots of tutorials on the own Wix Blog.
We can also mention the possibility of organizing beautiful previews, the overall high quality of the site's appearance, the convenience of the shopping cart and the impressive design of the templates. With all this entertainment, Vicks is simply mesmerizing. In its niche, it does the best job of providing ample opportunities visual editing of products and the site as a whole. As a result, you will get a spectacular, cozy little shop with an assortment of 100-500 items.
So, by creating an online store on Wix, you:
you will have a pleasant time working with the beautiful and convenient functionality of the constructor;
get your "tasty" decorated store with a beautiful showcase and start trading beautifully and naturally without unnecessary noise and dust.
In general, it seems that the creators of these delightful templates on Weeks were inspired by Apple's Internet sites - there are similarities in expressive graphics, large images, effects when changing frames. Minimalism, simplicity and efficiency in one bottle.
When an online store on WIX is the best option:
you are planning a small online store;
do not have a large budget;
you are a connoisseur of beautiful and casual designs;
do not like to "bother" too much, and indeed want to see how the sales will go.
In general, this is the case when you need to quickly and easily create a good website, but you don't want to pay a lot of money for it.
Naturally, this article was not intended to advertise Vicks, so let's pour a fly in the ointment into our "sugary" description of this constructor. After all, everyone has their flaws, right?
Cons of creating a website on the Wicks constructor:
functionality can be increased only by adding widgets, which gradually overloads the admin panel;
excessive freedom of action in the visual editor can lead to disastrous results;
limited website bandwidth (and it can only be increased by purchasing a more expensive plan);
in AppMarket, besides useful applications, you can run into frank trash;
rather high tariff cost;
lack of export / import of goods (they have to be filled in manually), inability to edit the code;
the constructor is not suitable for creating large online stores.
Of course, it is quite possible to put up with many of Wix's shortcomings, especially since there are still more advantages. You can get used to the structure of the admin panel, as well as to a well-thought-out choice of sensible applications. As for the cost, you can be patient and wait for the discount. In general, skill and experience will cure all flaws.
Choosing a template is the first step on the way to your own online store
As I mentioned, Wix's strength lies in the large selection of templates that are well-sorted and constantly updated, and generally quite well made. One glance at any template is enough to understand that it cannot turn out badly here. You can preview each template in preview mode, and then explore and click to your heart's content.
It is good news that here you can find templates for a wide variety of events and activities. For example, you can create a website on Wix for yoga classes, organizing weddings, pizza delivery, etc. At the same time, the templates are very beautiful, they want to be looked at and considered. If website builders were judged solely on the quality of their templates, Wicks would be the undisputed leader.
Instructions for creating an online store
Go to the Wix Builder website.
Click on the button "Create a site" or "Login".
Click on the button "Create a site".
We select the appropriate template from the "Online store" category (remember that during the work it is impossible to change one template to another). Preview the templates and pick the one that you would like to make the minimum amount of changes. There is also an option to create your own individual design based on an empty template.
To edit the template, click "Editor". Watch a video tutorial on how to create and edit an online store on Wix, then start setting up your online store. Do not forget to click the "Save" button in the upper right corner of the screen from time to time. When the site is ready to go live, click Publish. To preview what you have done, select the "Preview" option.
To edit a web page, select the one you need in the "Pages" and click on the gear icon opposite its name. Now you can edit its layout, design, SEO elements.
Write down key phrases in the SEO settings. For example, “Title” may look like this: “Women's leather bag in Moscow”, and “Description” - “Women's leather bag in Moscow with home delivery. Buy a high quality and inexpensive women's leather bag in the online store ... ".
When you first save or publish, a window will appear on the screen prompting you to name your online store. First, you can write something like "shop", and then attach your domain name.
When publishing the site, do not forget to turn on the sliders with the permission for search engines to index your "brainchild", as well as with the optimized mobile version.
After creating and editing all web pages, proceed to filling the online store with goods. This can be done in the "WixStores" section (bottom left). Add here a photo and description of goods, methods of payment and delivery, indicate the currency, etc.
To make the site work, link a domain name to it. To do this, pay for the eCommerce plan for a month or a year. Payment can be made with bank card... Please note: the surname and first name must be written in Latin letters, as on the card, and in the box "Billing address" indicate your actual place of residence. The domain name can be linked in the settings section, "Site address", "Domain management". If your online store will operate on the territory of the Russian Federation, I advise you to choose a name in the .ru domain zone. The site will become available under the name you specified in a few hours, so please be patient.
So, I tried to give you as much information as possible on how to create and set up an online store on Wix, and also gave you my reasoned opinion about this site builder. For a newbie to online commerce, this is undoubtedly a great option.
In the future, you may want to move from the stage of creating a website using the constructor to the stage of creating a full-fledged website using popular engines -, Bitrix, etc., and maybe even become a specialist in self-written websites on and.
In any case, good luck in all your endeavors! Subscribe to our blog, and this path will cease to be so thorny for you. Until next time!
Templates (themes)
There are many ready-made templates (450 pcs.). All of them are broken down into different topics and types. Themes for landing pages, online stores and blog resources are divided into separate categories. The user is given a choice of new, popular, standard and blank (blank) designs. The proposed themes are beautiful, attractive, have their own original structure and navigation, they use various graphic solutions.
It is possible to change the selected template beyond recognition, almost everything is edited. If there is a fantasy, then you can with a unique design.
However, you should choose a design theme with an eye to the fact that when you change it to another option, you will have to do all the design work anew - almost everything changes.
In other web builders, this is usually done with minimal cost time (at least weekly change the design to a different one, the previously posted content will be saved unchanged).
Functionality
The admin panel of the Vicks constructor is beautiful, intuitive, has many different settings and makes a pleasant impression.
In the visual editor, all actions (selection and dragging of objects) are performed using computer mouse(the drag-n-drop principle is implemented). It will take a long time to get used to it and get used to it due to the abundance of opportunities, and the constant need manual setting borders and sizes of blocks inserted on project pages. The added elements can be layered one on top of another - this will also have to be taken into account and tracked.
For creative people, the design process will be similar to drawing a picture on a computer monitor, but there are some peculiar flaws in it. The site being created does not have a rigid "skeleton", so you will have to spend a lot of time adjusting all objects on each page, and using the "Preview" button to periodically check the final version. Also keep in mind that in various Internet browsers web -the site will look different (elements are shifted relative to each other, violating the established order).
Wix provides the ability to use a video as a background. In library web -constructor, there are ready-made options, or your own clip is loaded and used. While the video is playing, you can change the speed and trigger various effects.
TO background image it is allowed to apply the parallax effect (with enlargement, manifestation, disclosure), which will give it a three-dimensionality of perception and depth (when scrolling the page, the movement of distant objects in relation to the nearest ones slows down). You can customize layers by moving some elements under / above others, turn on transparency, use rotation.
There is an anchor menu, the items of which link to certain sections of the page.
The developers put on the constructor Wix gallery layout tool (Pro Gallery). You can customize in detail the display format of pictures / photos, their quality, run effects, put copy protection, make collages. There are many suggested gallery themes, supported different types graphic files.
It is allowed to protect individual pages with a password for viewing by a narrow circle of visitors.
There is an application store (AppMarket), which presents 3 categories: communication, social networks, online store. However, most of the widgets are in English, so they are unlikely to be of interest to the Russian consumer.
SEO settings
Constructor Wicks has all the necessary tools for. The settings interface is logical and clear. All items are accompanied by explanations of what information they must be filled in.
There is a special wizard => Management => SEO Master , in which you only need to go through a few steps, and web -the site will be correctly positioned in the search engines.
In the editor by selecting a category => Pages => SEO Pages it is necessary to manually fill in all the fields of SEO parameters for each page: title (title), description (description), keywords (this field can be left blank - this has not been taken into account for a long time search engines), Url -address (make it human-readable, but the Cyrillic alphabet cannot be used). It is possible to hide individual pages so that they are not displayed in the menu.
Advantages of the Wiks web constructor:
1. Large selection of beautiful templates.
2. The administrative panel has a user-friendly interface.
3. Visual editor full of options.
4. Lots of widgets and general settings.
Disadvantages of a website builder Wix :
1. Expensive tariff plans.
2.Part text information(according to my estimates - 50%) does not fall into the search engine index Yandex due to internal technical flaws in the formation html -pages code !!! Thus, it is very problematic to practice, if not useless !!! However, the search engine Google he sees the texts normally and without any problems.
3. All pages of the website (except for the main one) are indexed by robots of search engines with long Url -addresses (for example, u jut d om.ru/proekt/cg55/?_escaped_fragment) that do not match those selected by the user at the stage of project development (that's what for this example indicated in seo settings - ujutdom.ru/proekt ). It turns out that each page is divided into html -fragments, in accordance with the blocks that are placed on it. I believe that this is the reason for their wrong.
4. You cannot use Cyrillic (Russian letters) to define url -addresses of web pages.
5. The absence of a "rigid skeleton" of the site and the existence of only "floating" elements, leads to its incorrect display in different browsers (see below comparative pictures ). In addition, if, for example, in the future it becomes necessary to add an element at the top of the finished page, then you will have to "manually" move down each of the already placed ones (and if there are many of them!).
6. The need to manually adjust the boundaries of blocks and their location on the pages (objects can overlap one another, which sometimes interferes).
7. When publishing ready-made texts from MS Word Their formatting is "lost".
8. The absence of some desired settings in the element " html -code ".
9. You cannot buy (or receive as a gift) a zone domain Ru.
10. When developing an online store, it is not possible to import product data from a CSV file. All information will have to be added manually for each product unit. In addition, there may be problems with accepting payments, not all currencies are supported.
11. It is problematic to replace the template with a different version on a ready-made website (each theme has its own structure, so when you change it, you will have to move all the blocks on the pages again!).
An example of displaying a page in Mozilla Firefox
Displaying the same web page in Opera
conclusions
Wix is far from best constructor sites, as they "yell" about it in most review articles (I suppose ordered and paid). Write reviews praising the design service web -resources and making sites for yourself or to order on it are two completely different things. On the basis of Vicks, I created 4 projects for clients ( fkuzo. ru, topleader - mos. ru, avkorshunov. ru, daniilphoto. com ) and I won't make such a stupid mistake anymore (for reference: these projects were abandoned by their owners after a year as completely unpromising).
However, it must be objectively admitted that Wix ideal for developing beautiful, individual, dynamic business cards and landing pages with a small number of pages (up to 5 pcs.). It is interesting, rich, well suited for high-quality placement of graphic content. It will be admired by individual entrepreneurs and owners of clothing / shoe repair shops. When paying the tariff Combo for one year (3.000 rubles), the user receives a construction toy of his dreams. You can play enough, realize your creative potential as an artist and web designer, but no more !!!
If you plan to independently create a serious and successful site in the future, which will be correctly perceived and indexed search engines Yandex and Google , then Wicks is definitely not suitable for solving this complex problem. You can practice on it, get your hands on and understand the very principle of work in any web designer, and then consider other more practical options. For example, I recommend to everyone and ... They, if you find fault, also have minor flaws, but there are so few of them (only an experienced specialist will discover) that it is not worth talking about it, especially since they do not particularly affect the final positive result.
If my arguments are not enough for you, then read the hysterical reviews of people who used the services of the Vicks service and were extremely dissatisfied with them -
ru.otzyv.com/wix-konstruktor-saytov
In addition, I am submitting for consideration a forecast of a possible further development of events.
Many representatives of small businesses and individual entrepreneurs in our country have made websites for themselves based on the constructor Wix , and the server is located in America (it is possible that this project is funded by the US government).
What can happen if "serious American uncles" really need it.
On the day "H", at the request of these people, for a period of 3 months, the Vicks server, where the data is stored, will be disconnected. web sites of Russians.
As a result, a significant part of the business in Russia will "stand up". Panic will be "fun".
Draw conclusions and prepare for the worst.
Taking into account what is happening in the world now, it is quite realistic, moreover, in the coming days.
Examples of sites made in the constructor Wix:
ujutdom.ru - construction of houses and baths from a profile bar (Kostroma)
klad.media - Forensic laboratory of audiovisual documents (St. Petersburg)
7lir.ru - pizzeria, online store (Sayanogorsk)
zoosalon-stella.com - Zoo salon "Stella" (Mytishchi)
